Toonly
A Service Built To Preserve and Validate Animation
First conceptualized from a ten-logo design challenge, Toonly is an animation network dedicated to connecting new and returning viewers to stories new and old and help them rediscover their childhood nostalgia—a community made by and for lovers of the medium. To expand upon the brand, I was tasked to create a supplemental brand standards booklet, documenting its style, guidelines, and applications for future brand and client use.
Goals and Process
Everything, from the logo to the brand guidelines and its executions, were all done first on paper. Each element of the brand and its logo had purpose and spoke to the brand’s mission and the content it provides. Its inception from a ten-logo design challenge helped form constant iterations to the logo’s typography and color palette before being applied to its brand booklet.
The brand executions don’t shine away from using animation’s advantage as a medium for all ages. They hint at its younger demographic, with the content populating the service hinting at the inverse. The logo illustrates animation’s often playfulness and accessibility as an artform. The brand booklet is sleek, simple, and concise, with all other executions illustrating Toonly’s approach to being a streaming service and the experience it offers.
The Results
Everything, from the logo to the brand guidelines and its executions, was all done first on paper. Each element of the brand and its logo had a purpose and spoke of the brand’s mission and the content it provides. Its inception from a ten-logo design challenge helped form constant iterations to the logo’s typography and color palette before being applied to its brand booklet.
The brand executions don’t shy away from using animation’s advantage as a medium for all ages. They hint at its younger demographic, with the content populating the service hinting at the inverse. The logo illustrates animation’s often playfulness and accessibility as an art form. The brand booklet is sleek, simple, and concise, with all other executions illustrating Toonly’s approach to being a streaming service and its offerings.
