Starlight Toys
A Different Kind of Learning Experience
I was tasked with creating deliverables for a fellow classmate’s brand. Starlight Toys develops hands-on learning toys and games and requested an e-commerce website for their brand and an infographic detailing their latest memory toy, Echo. The deliverables also had to be distinguishable from the brand’s products and speak to the company’s target audience.
Goals and Process
I considered the client’s target audience, as well as their background, provided brand guidelines, and industry competitors. I meticulously worked through sketches of the infographic and website before bringing them to the computer for further refinement. One element of these iterations was the memory toy itself, which uses the company’s mascot to best represent the brand’s approachability to parents and children.
The Results
The resulting infographic and website showcase my client’s and my thought process surrounding the brand’s execution. The infographic is sleek and incredibly legible, making it applicable at multiple scales and an attention-grabber when put in a storefront window. My favorite element was the memory toy’s digital mockup, with my knowledge of Illustrator creating a toy that feels interactive the moment people lay eyes on it. The website is effective and purposeful, providing users everything they need to make a valued and educated purchase.
After much communication between myself and the client, we felt the end deliverables fulfilled their desired attributes and features and provided consumers with a poignant and stress-free experience that made them look forward to shopping with Starlight Toys for their new toys and games.