InMotion
Get moving and grooving!
Fitness apps help people track and manage their health, providing an experience many look forward to using to log and track daily exercise. However, few have managed to make exercise and fitness easy or enjoyable. I was tasked with creating an app that gets people active while implementing iOS and AI chatbot interactivity.
As a fitness app user myself, InMotion needed to bring a refreshing, motivational twist to the functionality everyone appreciates. It had to get people active without having to dedicate entire afternoons to the gym or a lengthy run. It also needed a variety of workouts and challenges users can participate in to craft a distinct, community-based approach to daily exercise.
The Resolution
InMotion incorporates a fast-moving identity through its bright yet pleasant color palette and straightforward typography. It provides the positive energy users need to feel refreshed and ready for a fulfilling day. If people feel stuck, the app’s AI chatbot can help them feel motivated and adjust goals when needed. That way, each user’s experience is uniquely their own.
The Protagonist
After researching market competitors (Fitbit, Peloton, FitOn, etc.) and creating a user persona for the app’s target demographic, I determined the app’s one goal: get people active, especially after sitting for extended periods. I knew it could also feature more niche offerings (dancing, yoga, walking tours, meditation, etc.) when competitors offered little outside of running, swimming, or weight training.
I made its color palette and typography reflect its accessible, energetic, and stress-free approach to exercise. InMotion’s purple and yellow palette represents clarity, optimism, and relaxation, helping users manage stress and anxiety by building easy-to-complete routines throughout the day. Lastly, I realized the logo needed a better sense of motion, and inserted speed lines demonstrate the brand’s approach and tone to exercise and provide a strong icon that matches its identity.
Once the brand’s aesthetic was established, I explored the app’s user flow via wireframes before fleshing out the app and its components. This was where I began incorporating iOS elements and functions (e.g., status bar, tab bar, and Face ID) with other components custom-made for InMotion (e.g., check marks, buttons, and text fields).
The Lesson
Through intense market research and prototyping, InMotion’s fitness app is as distinct and interactive as its competitors. It offers all the bells and whistles many are used to, with its AI offering more algorithmic personalization through a chatbot, daily challenges, and guided walking tours, increasing user interactivity and accessibility. AI integration is a valuable asset that brings the user experience to life in today’s tech-savvy times, so learning how to use it to a user’s benefit without feeling tacky or out of place proved worthwhile. The app also refined my ability to prototype an end-to-end user experience and consider feedback from user testing to determine what could be improved.