InMotion
An App to Help Get Moving and Grooving
Fitness apps are a predominant way to track and manage one’s health, with the best of them providing an experience users look forward to using to log and track daily exercise. However, few have fared into making exercise and fitness an easy and enjoyable experience—one that gets people moving around without having to dedicate their afternoons at the gym or on a lengthy run. InMotion was my answer to this dilemma, with the challenge being to create an interactive user flow, keeping people engaged with the app while incorporating iOS components and functions users would be familiar with.
Goals and Process
After researching market competitors (Fitbit, Peloton, FitOn, etc.) and creating a user persona, I realized the app’s one goal: get people active, especially when they have been sitting for extended periods, and features more niche offerings compared to its competitors (dancing, yoga, walking tours, meditations, etc.). This approach is also the most accessible of the three brands I considered, and its color palette and typography reflect its accessible, energetic, and stress-free approach to exercise.
For InMotion, purple represents serenity and spirituality, letting users relax as the app helps them build routines that are easy to complete throughout the day. Yellow represents optimism and clarity, providing users a more positive outlook on their exercise habits. However, the brand and its wordmark needed an icon representing movement and exercise. Thus, the speed lines were born, demonstrating the brand’s approach and tone to exercise.
The Results
The resulting fitness app is as defined and interactive as some leading market competitors. The registration screens work as an introduction for the app to get to know the user, asking some questions that would help find what activities and exercises they would enjoy participating in most.
Once logged in, the user is greeted with a dashboard tracking their daily activity and providing daily challenges to all users depending on their life stage (school, full-time job, retirement, etc.). The tab bar allows users to log daily activities via app presets or a build-your-own exercise log. They can also see what’s popular with other users and what activities they enjoy participating in during the day.
The app also has AI integration. Certain activities, like walks, feature an option for a guided walking tours pointing out certain details about your surroundings while wandering around the neighborhood. The app’s AI chatbot helps users log activities and better acclimate to the app’s core functions. Integrating AI into InMotion is a valuable skill in today’s market, as its computing power and algorithmic personalization increase the app’s interactivity and accessibility, thus making each user’s experience their own.