Starlight Toys
Bring a classmate’s toy brand to life through education and e-commerce.
Even though physical toy stores have come and gone, plenty in the toy-making space continue to entertain children from an early age. However, many overlook the learning potential that comes with helping to develop motor functions. Starlight Toys is a (fictional) toy-maker that addresses this issue, supporting parents and their children in nurturing imagination and cultivating a love for learning. My task was to provide the brand an e-commerce website for customers to use and purchase their products, and an infographic detailing their latest memory toy, Echo.
The Journey
When constructing the website and infographic, I wanted to call out the brand’s minimal but passionate identity to differentiate it from industry leaders. It’s value in imagination and adventure resonate with both children and parents, highlighting what the brand offers to their customers.
The Protagonist
I began by considering the client’s target audience, the company’s background, the provided brand guidelines, and industry competitors. I also maintained legibility and consistency with the brand’s typography and persona. Once my direction was determined and approved by the client, I drafted and digitized iterations of the infographic and website, gradually implementing the brand’s identity as the final products took shape. One element included in these iterations was the memory toy itself, which uses the company’s mascot as a tool best representing the brand and its approachability to parents and children. Another element was a change in background color for supporting elements (images, buttons, etc.) to distinguish them from the infographic or website background.
The Lesson
Both deliverables successfully incorporated the brand’s identity and values as a toy-maker. The website provided users a poignant and stress-free experience that makes them excited to shop with Starlight Toys and learn more about their offerings, and the infographic featured each of Echo’s functions and maintained the brand’s whimsy and commitment to childhood development.